Cybersecurity Protection
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Cybersecurity
Protection
2020 is
being a difficult year. As Mexico grapples with the COVID-19 pandemic, citizens
are also facing dangerous viruses and computer attacks that are spreading
rapidly across the Internet. The human virus has led to an unprecedented growth
in telecommuting, e-commerce and online learning. Unfortunately, this has also
exposed citizens and businesses to a higher risk of cyberattacks. In the first
9 months of 2020, Internet users in homes across Latin America suffered more
than 20.5 million cyberattacks. Brazil and Mexico suffered the highest number
of attacks. However, Argentina and Colombia have the highest "hazard
coefficient," a term coined to represent the probability that an Internet
user will become a victim of cybercrime. However, recent research on consumers
shows that growing cyber threats also create a new business opportunity for
telecommunications companies in Mexico. Allot recently commissioned Coleman
Parkes Research to conduct a survey of Internet users in Mexico found that
the97% of consumers believe that their telecommunications service provider
(CSP) should also provide cybersecurity
and 2/3 of subscribers said they would switch providers to be on a network that
provides security as
a service.
303,430 Mexican companies affected by ransomware
The report
also states that the majority of data hijacking attacks - known as ransomware -
in Latin America are concentrated on companies in Brazil (47%), Mexico (23%)
and Colombia (8%). The region is at high risk of data hijacking, with an
estimated 66% of computers containing pirated software, a common source of
ransomware infection. The rise of working from home during the COVID-19 crisis
opens up a vast new attack surface as virtual workers open up the Remote
Desktop Protocol (RDP) that allows cybercriminals to take possession of your
desktop working to carry out ransomware attacks. The damage caused by these
attacks is double. According to the report, the payment to cybercriminals is on
average $ 84,000, but it can reach tens of millions of dollars in cases of
large companies. Add to that the damage to the company's reputation, valued at
an average of $ 700,000. It is clear that all companies must take serious measures
to prevent data hijacking.
Consumers
and small and medium-sized enterprises (SMEs) in Mexico are vulnerable to
attacks
The
prevalence and severity of the danger posed by cybercrime is not in question.
However, how to effectively protect tens of millions of users remains an open
question. There are several leading security vendors and hundreds of startups
working hard to keep up with cybercriminals and develop effective cybersecurity
solutions. So why are so many private citizens and small businesses still
vulnerable? The high-tech solutions employed by large corporations are simply not
accessible to the general population. Home users and small businesses cannot
afford to hire an in-house IT security team to implement a full suite of
technologies, monitor malicious activity and perform routine maintenance. As a
result, they remain easy targets for cybercriminals.
Who should provide cyber security?
In a recent
survey conducted by Allot and Coleman Parkes Research, 700 Internet users in
Mexico were asked: "Do you think the telecommunications service provider
should provide you with a security solution?" and an overwhelming 97% said
yes. 74% think it should be part of their contracted package, 14% said it
should be as a value-added service, and 9% believe that service providers
should offer cybersecurity protection for a single price. This overwhelming
response rate may come as a surprise to some CSPs who find security outside of
their core offering and brand. However, if we take a moment to really listen to
consumers, understand their concerns and the challenges they face in trying to
implement a reliable solution on their own, we discover a significant unmet
need that CSPs are perfectly suited to satisfy.
Strong
indicators of high penetration rates of network-based cybersecurity services in
Mexico
The mass
market-based, network-based cybersecurity services, pioneered by Allot, present
a new way to effectively deliver comprehensive, large-scale cybersecurity
protection across the CSP network. Managing cybersecurity at the network level
provides the best possible protection without requiring any action from the
customer. Without downloading. Not configured. The network is also very cost
effective and therefore can offer much better protection at a fraction of what
it costs to buy other traditional solutions. Allot Network Secure has been very
successful across Europe, where CSPs have penetration rates between 15% and
35%, and on the rise. But nevertheless, the latest research on consumption in
Mexico shows that there are possibilities for even higher rates to be achieved
in this market. In addition to 97% saying they believe their CSP should provide
security, 2/3 of subscribers said they would switch providers to be on a
network that provides security as a service (SECaaS). This is a very strong
indication that Mexico and Latin America could turn out to be one of the
world's strongest network-based cybersecurity markets yet.
Unfulfilled enthusiastic need in the
market
While CSPs
invest heavily in consumer research to stay informed about their customers' satisfaction
with basic phone and data service, it is much more difficult to predict new
emerging trends. What will be the next customer demand? How can a CSP
differentiate itself from its competitors? This latest research shows that the
only reason that users in Mexico are not demanding security from their provider
is because they still do not know that such a possibility exists. However, when
they learn about this possibility, they respond with overwhelming enthusiasm.
Now only one question remains: “Which CSP will take the first step to bring
cyber security services on the network to the Mexican market?
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